Cookies

    We use one analytics cookie (Google Analytics) to understand which pages are useful. No ads, no reselling, and declining changes nothing about how the site works. Privacy Policy

    Audio guides

    Fix one operating problem in one listen.

    Each guide takes one problem that quietly costs a small business customers or time, explains why it happens, and ends with the setup that fixes it.

    Sketch of a business owner listening through earbuds while driving to work, a checklist clipped to the dashboard
    What an audio guide is

    Most operating problems don't need a project.

    They need someone to say plainly what is going on, and then to hand over the one small thing to do about it.

    That is what an audio guide is.

    One problem, explained by voice, with the fix walked through step by step. You can listen in the car, on a walk, or while you do something else with your hands. Every guide also comes with a written transcript, so you can work from the page when you sit down to make the change.

    You listen once. You make the setup the same day.

    The guides

    Start with one.

    Sketch of a business owner listening through earbuds while driving to work, a checklist clipped to the dashboard
    Audio guide and transcript

    Why you can't take a week off, and the one-hour fix

    A 12-minute audio guide for owners who run most of the business themselves. It shows why the work keeps routing through you, and walks you through a one-hour, one-page fix for the thread that breaks first when you're gone, with a contractor, a caterer and a personal trainer as examples. Includes the full transcript and a one-page worksheet as a PDF.

    Format
    MP3 audio and PDF transcript
    Delivery
    Download page and email link
    Price
    $19, one time
    Sketch of a hair salon, an auto repair shop and a cleaning service side by side on one quiet street
    Audio guide and transcript

    Why your customers don't come back, and the fifteen-minute fix

    A 13-minute audio guide on why customers drift away after the first visit, and the fifteen-minute setup that brings them back. It walks through a salon, an auto shop and a cleaning service, with the exact message to send in each. Includes the full transcript and a one-page setup checklist as a PDF.

    Format
    MP3 audio and PDF transcript
    Delivery
    Download page and email link
    Price
    $19, one time
    How it works

    Nothing to log into.

    There is no account to create and no subscription to cancel. You pay once, and the audio and the transcript are yours to download straight away.

    The same link is emailed to you, so you can come back to it later and download again on another device.

    Buy it, listen, make the change.

    Worth being honest about

    What this isn't.

    A guide is not a course, and it is not a consultation. It explains one problem and the fix, and the doing is yours.

    If what you are dealing with is bigger than one listen can fix, Starter and Colleague are the next step.

    This one asks for a short listen and gives you back a fix you can make today.

    FAQ

    Questions you might have.

    Pencil sketch of a person driving and listening through earbuds, a coffee in the cup holder
    Start here

    Set up your own operating environment.

    Starter is $299, bought online, with no sales call.